Breastfeeding moms

Ask how you and others can help them while they are breastfeeding.

New mothers

Talk about the benefits of breastfeeding and link her with a mother support group.

Fathers

Tell them how much money they can save from breastfeeding through fewer medical bills and no need to buy formula for babies.

Grandparents

Tell them the benefits of exclusive breastfeeding and that other foods and fluids are not needed for the first 6 months of life.

Brothers & sisters

Help out with family household chores.

Relatives

Give mothers emotional support and encouragement.

Public

Neighbours

Clubs

Initiate discussions for club members.

Malls & shops

Distribute basic information about breastfeeding to shoppers.

Supermarkets & pharmacies

Check the prices of infant formula and if there are any violations of the Code.

Transports

Give your seat up for pregnant moms and mothers with babies, and offer a brochure on breastfeeding basics.

School/ university

Schoolmates

Ask your friends what they know about breastfeeding and share with them what you know.

Teachers

Ask teachers to include the topic of breastfeeding in class.

Councils

Organise breastfeeding awareness week in school.

Bulletin boards & local newspapers

Publish breastfeeding messages and images.

Colleagues

Be sensitive about the needs of breastfeeding moms and encourage others to do the same.

Bosses

Tell them how much the company can benefit from supporting breastfeeding (see section on Back to Work).
Encourage them to set up a crèche at the workplace.

Workers' unions

Create discussion on the rights of working mothers to breastfeed.
Submit a petition to government to strengthen maternity protection.

Cyberspace

Friends

Email them info on breastfeeding upon learning someone is pregnant or breastfeeding.

Chat

Discuss and give positive feedback about breastfeeding.

Blogs

Share your insights on how YOUth can help out for breastfeeding.

Websites