News from secretariat
International Youth Day 2014
“Youth and Mental Health”

WABA International Youth Day Statement

The theme for International Youth Day for 2014 is “Youth and Mental Health”. WABA takes this occasion to reiterate that breastfeeding is an important factor that benefits child development and aids the wellbeing of both mother and child.

Read the full statement here

Happy World Breastfeeding Week!

Dear Friends,

Greetings from WABA, and Happy World Breastfeeding Week!

This year WABA celebrates the 22nd year of our flagship World Breastfeeding Week (Aug 1-7)! For your information, the campaign reaches out to a growing number of people from all over the world, including people’s organisations and groups, NGOs, governments, and is endorsed by the WHO and UNICEF. All come together every year to mobilise on and highlight critical Breastfeeding and Infant and Young Child Feeding (IYCF) issues that the WABA network raises.

For 2014 WABA asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding with the theme, BREASTFEEDING: A Winning Goal - for Life! – for the current Millennium Development Goals (MDGs) countdown, and beyond. Adopted at the Millennium Summit in 2000, the eight global MDGs were set in 1990 by governments and the United Nations to fight poverty and promote healthy and sustainable development by 2015. Breastfeeding is linked to them all!

To assist WBW celebrants with their events, and for those interested to know more, WABA has made available a range of information materials we gladly invite you to use, that is available on the WBW 2014 website

Specifically, we would like to share information about the WABA Information Materials for World Breastfeeding Week, as follows:
1) English language WBW 2014 Action Folder, see:
Download Section

Action Folder translations and adaptations are also available in the downloads section.
· The WBW 2014 Action Folder has also been translated into Spanish, Arabic, Portuguese Lusophone, French, Brazilian Portuguese, Serbian, and Chinese (traditional); and adapted into Telugu, Hindi, Kannada, Urdu, Dutch, Oriya, Marathi and Croatian
· WBW Logos available in English, French, Spanish, Portuguese, Ukrainian, Dutch and Serbian;
· WBW Poster available in English, Arabic, French, Spanish, Dutch, Serbian and Brazilian Portuguese.

2) Endorsement and Letter of Support from UNICEF, and Statement of Support from WHO, see:

· Letter of Support from UNICEF Executive Director Anthony Lake on the occasion of World Breastfeeding Week 2014
· WHO Statement of Support on the occasion of World Breastfeeding Week 2014

3) WABA WBW 2014 Press Release

4) WHO-UNICEF Early Initiation of Breastfeeding Brochure

WABA is pleased to share the brochure developed jointly by Nutrition and Maternal, Newborn and Child Health colleagues on the crucial link between breastfeeding and newborn survival and health. Led by UNICEF and WHO, the brochure has been endorsed by a wide array of organizations (17 in total!) who are joining together to advocate, raise attention and strengthen programmatic efforts in order to enable more mothers to breastfeed. It is quite exciting to see global momentum to support breastfeeding growing through a variety of advocacy initiatives, including the Every Newborn Action Plan which is integrating breastfeeding counselling and support as an essential part of community maternal and newborn care programmes. We hope that you will be able to use the brochure in your own advocacy efforts during World Breastfeeding Week and beyond. We encourage you to share this with partners. See the brochure here

5) PDF and Prezi Issue Presentations (based on the Action Folder content), see:

· PDF format
· Prezi format

We hope you find these useful.

WABA wishes you every success in your WBW activities and events!

Jennifer Mourin,
WABA WBW Global Coordinator

WABA calls on all celebrants of WBW to Protect, Promote and Support Breastfeeding!

Please note: WABA does not accept sponsorship of any kind from companies producing breastmilk substitutes, related equipment and complementary foods. WABA encourages all participants of World Breastfeeding Week to respect and follow this ethical stance.

For more information contact: Jennifer Mourin, Global WBW Coordinator.
Email: [email protected]

History and Background to World Breastfeeding Week
(See more here: )

The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilisation for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.

This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. WBW was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO, FAO and IPA.

Overall coordination of WBW is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of WBW materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own WBW activities in their area/country.

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The WABA Coordinated World Breastfeeding Week is part of the gBICS (Global Breastfeeding Initiative for Child Survival) Programme entitled: "Enhancing Breastfeeding Rates Contributes to Women's Rights, Health, and a Sustainable Environment". The gBICS Programme aims to contribute to the achievement of sustainable development - beyond the Millennium Development Goals - by scaling up breastfeeding and infant and young child interventions and transforming Policies into Practice which contributes to efforts aimed at addressing climate change and gender inequality in the framework of human rights. WABA is grateful to NORAD (the Norwegian Agency for Development Cooperation) for its support of gBICS.

News from around
Journal of Human Lactation (JHL)

For World Breastfeeding Week ILCA is kindly offering FREE Access to a number of the most-read articles in the Journal of Human Lactation (JHL) through August 31, 2014.

Media statement on World Breastfeeding Week by the Ecowaste Coalition in the Philippines
Breastfeeding, MDGs and Zero Waste

It’s World Breastfeeding Week (WBW) on August 1 to 7 and this year’s theme is “Breastfeeding: A Winning Goal – For Life!” Ensuring breastfeeding is protected, promoted and supported is indeed a splendid goal with lifelong benefits for our children, mothers and the society. Making it thrive is the simplest and cheapest way for our nation to earn authentic “ganda” points in terms of achieving the various Millennium Development Goals (MDGs)....Breastfeeding is a perfect example of Zero Waste, generating no trash and pollution and contributing to the MDG on environmental sustainability.

See more of the Media statement here

World Breastfeeding Week hijacked by Nestlé in a number of countries
Baby Milk Action (BMA) press release 6 August 2014

World Breastfeeding Week, promoted by an the World Alliance for Breastfeeding Action (WABA), takes place 1 – 7 August 2014, but this year it is being hijacked by Nestlé in a number of countries. This move by world’s largest baby milk company is described as ‘terribly cynical’ by Baby Milk Action as Nestlé continues to promote its formula with claims such as it is the ‘natural start’ and ‘protects’ babies. Nestlé’s attempt to link with health services to promote breastfeeding have reportedly been rebuffed by some authorities due to the self-evident conflicts of interest.

See full BMA Press Release

Day of Action: get out from under the influence of a lifetime of formula marketing
by neobfmd

As health care providers, we are responsible for providing unbiased information to our patients. The truth about "infant nutrition" is that human milk is NOT just nutrition -- it is an amazingly complex fluid containing living cells, antibodies, growth factors and other substances that allow babies to thrive as well as to grow. Why would we want to even suggest that families should spend their money on a substitute if they don't have to?

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ICPD Beyond 2014 Expert Meeting on Women's Health - rights, empowerment and social determinants 30th September - 2nd October, Mexico City
From 30th September to 2nd October UNFPA in collaboration with WHO convened an expert consultation meeting on Women's Health- rights, empowerment and social determinants.

Please click here for more information about how does breastfeeding contribute to women's health and fertility.

For more information about the meeting, please visit ICPD page

IBFAN-GIFA, in collaboration with IBFAN groups in the countries sent 4 Alternative Reports to the Committee on the Rights of the Child for its 64th session (Sept-October 2013)

These reports concerned the countries of China, Kuwait, Lithuania, Luxembourg. Many thanks to the IBFAN groups in the countries that collaborated for the preparation of these reports. The Committee addressed State parties recommendations on breastfeeding, health care and business sector. Please find below a summary of the discussions and recommendations on breastfeeding. For the full report, please click here.

Right to Food and Nutrition Watch 2013
to be launched in Berlin, Bogota, Rome, Vienna, and many more cities!

This October, representatives of the civil society groups and partner organizations that collaborated to produce the sixth annual edition of Right to Food and Nutrition Watch will launch the publication in over 30 countries in the lead-up to World Food Day on October 16. The key message of Right to Food and Nutrition Watch 2013: Alternatives and Resistance to Policies that Generate Hunger is that people's participation in the planning, development and implementation of alternatives to dominant policies in food, agriculture and nutrition is needed to challenge the current balance of power and effectively tackle hunger. It is of utmost importance to engage rights holders – people, communities and their organizations - in the design and implementation of policies that affect their daily lives.

See PDF for more.

For more information contact:

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