Greetings from WABA, and Happy World Breastfeeding Week!
This year WABA celebrates the 22nd year of our flagship World Breastfeeding Week (Aug 1-7)! For your information, the campaign reaches out to a growing number of people from all over the world, including people’s organisations and groups, NGOs, governments, and is endorsed by the WHO and UNICEF. All come together every year to mobilise on and highlight critical Breastfeeding and Infant and Young Child Feeding (IYCF) issues that the WABA network raises.
For 2014 WABA asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding with the theme, BREASTFEEDING: A Winning Goal - for Life! – for the current Millennium Development Goals (MDGs) countdown, and beyond. Adopted at the Millennium Summit in 2000, the eight global MDGs were set in 1990 by governments and the United Nations to fight poverty and promote healthy and sustainable development by 2015. Breastfeeding is linked to them all!
To assist WBW celebrants with their events, and for those interested to know more, WABA has made available a range of information materials we gladly invite you to use, that is available on the WBW 2014 website
Specifically, we would like to share information about the WABA Information Materials for World Breastfeeding Week, as follows:
1) English language WBW 2014 Action Folder
Action Folder translations and adaptations
are also available in the downloads section.
· The WBW 2014 Action Folder has also been translated into Spanish, Arabic, Portuguese Lusophone, French, Brazilian Portuguese, Serbian, and Chinese (traditional); and adapted into Telugu, Hindi, Kannada, Urdu, Dutch, Oriya, Marathi and Croatian
· WBW Logos available in English, French, Spanish, Portuguese, Ukrainian, Dutch and Serbian;
· WBW Poster available in English, Arabic, French, Spanish, Dutch, Serbian and Brazilian Portuguese.
2) Endorsement and Letter of Support from UNICEF, and Statement of Support from WHO,
· Letter of Support from UNICEF Executive Director Anthony Lake
on the occasion of World Breastfeeding Week 2014
· WHO Statement of Support
on the occasion of World Breastfeeding Week 2014
3) WABA WBW 2014 Press Release
4) WHO-UNICEF Early Initiation of Breastfeeding Brochure
WABA is pleased to share the brochure developed jointly by Nutrition and Maternal, Newborn and Child Health colleagues on the crucial link between breastfeeding and newborn survival and health. Led by UNICEF and WHO, the brochure has been endorsed by a wide array of organizations (17 in total!) who are joining together to advocate, raise attention and strengthen programmatic efforts in order to enable more mothers to breastfeed. It is quite exciting to see global momentum to support breastfeeding growing through a variety of advocacy initiatives, including the Every Newborn Action Plan which is integrating breastfeeding counselling and support as an essential part of community maternal and newborn care programmes. We hope that you will be able to use the brochure in your own advocacy efforts during World Breastfeeding Week and beyond. We encourage you to share this with partners. See the brochure here
5) PDF and Prezi Issue Presentations (based on the Action Folder content), see:
· PDF format
· Prezi format
We hope you find these useful.
WABA wishes you every success in your WBW activities and events!
WABA WBW Global Coordinator
WABA calls on all celebrants of WBW to Protect, Promote and Support Breastfeeding!
WABA does not accept sponsorship of any kind from companies producing breastmilk substitutes, related equipment and complementary foods. WABA encourages all participants of World Breastfeeding Week to respect and follow this ethical stance.
For more information contact: Jennifer Mourin, Global WBW Coordinator.
Email: [email protected]
History and Background to World Breastfeeding Week
(See more here: http://worldbreastfeedingweek.net/
The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilisation for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.
This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. WBW was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO, FAO and IPA.
Overall coordination of WBW is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of WBW materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own WBW activities in their area/country.